Nike, which is considered as "sportswear
giant" uses Augmented Reality
based Sneaker's SNKRS App to develop Nike SB Dunk High Pro "Momofuku"
model. SNKRS is a mobile-based App. Using this AugmentedReality App, users can shop their footwear just by installing the
App in smart phone. The user may be at her home sipping a cup of coffee early
morning, and try a pair of shoes, which is at Nike's showroom using this App.
It is also possible to ship your favourite pair of shoes at your place just by
certain taps. In the month of May 2017, Nike introduced SNKRS stash, which
allows users to easily access new arrivals at Nike's showroom. Stash, makes use
of Stash spots which are divergently hidden over the city by which location
could be tracked easily. Also with this SNKRS AugmentedReality App, the user may be able to customize her footwear - the
material used, color, size, quality and price according to her needs. According
to Nike, users can gain access to fresh and future stocks through this App
easily.
Figure 1 Customization of Footwear using Augmented Reality SNKRS App by signing with
NIKE ID (Photo Courtesy: Nike)
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